The aroma of ANDROSTENONE ( 5 ALPHA ANDROST-16 EN-3-ONE ) seems to be the very essence of aggression or dominance in man. A home office criminal pathologist found in a survey of a prison population, it was the people in the violent wing and the prison governor who were naturally high secretors of it.
In its harnessed form Androstenone has several diverse applications. It quite simply influences where men and women sit - women are attracted to chairs sprayed with it and men tend to avoid them. furniture companies have been known to use it in their showrooms to attract attention to a difficult to sell product. Men spray themselves - to gain additional respect, thereby appearing more domineering, intimidating or more alpha male. It has been proven by independent research that if you take a row of say ten identical chairs and spray one of them with androstenone's aggressive odour, women sit on it more often. It is believed that as the chairs offer no difference to the smell message and are definitely not threatening, women subconsciously go towards them and find it to be some kind of invisible sanctuary.
This experiment has been successfully repeated on telephone booths and it was found that not only were those booths used more often by women, but so were the ones either side and furthermore the average duration of call increased. In both of these experiments men reacted quite differently. They tended to avoid both the sprayed chairs and the telephone booths. It is thought that they are keeping away from a territory which has already been claimed by someone more dominant than themselves.
The value of ANDROSTENONE is reflected in its open market price. In small quantities it is £9,100 pounds per gram coming down to £4,594 pounds per gram if bought in bulk.
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This article was published on Wednesday 07 December, 2005.
